FREE LIVE WEBINAR FOR FASHION BRANDS
DESIGNING
FOR DEMAND
How Fashion Brands Can Validate Demand Before Investing in Inventory
Learn how to use customer demand, product strategy, and search insights to make smarter decisions before committing to your next production order.
FREE WEBINAR:
September 24, 2026 - 10am PT / 1pm ET
Stop Guessing What Will Sell.
Every season, fashion brands face the same questions:
How much should we produce? Will customers actually buy it? And how do we avoid being left with inventory that doesn't sell?
Too often, product development, production, and marketing are treated as separate parts of the business.
A collection gets designed. Production quantities are committed to. And only then does the focus shift to generating demand.
But what if those decisions were connected from the beginning?
Beautiful products can still struggle when demand is misjudged, development decisions squeeze margins, or there isn't a clear strategy for how customers will discover the product once it launches.
Designing for Demand brings these pieces together.
DETAILS:
📍 Where: ZOOM (Link will be provided upon sign-up.)
🗓️ When: September 24, 2026
⏰ Time: 10am PT / 1pm ET
You'll also have a chance to bring your questions to Glynis and Belinda during the live Q&A.
Reserve your free spot today!
In this webinar, you’ll learn:
Validate Demand Before You Produce
Learn how customer insights and search behaviour can help you understand what people actually want before committing to inventory.
Make Smarter Product Development Decisions
Avoid common development mistakes that can hurt margins, create delays, or make products harder to sell.
Navigate MOQs & Profitability
Understand how production quantities, costing, margins, and supplier realities affect your growth strategy.
Build Demand Before Your Products Arrive
Learn how to start creating visibility around your products and collections before launch—not after inventory lands.
Connect Product + Marketing
Bring product development, pricing, customer demand, marketing, and SEO together into one cohesive growth strategy.
Two Experts. Two Sides of the Same Growth Problem.
Join Glynis Tao, fashion e-commerce growth and SEO strategist, and Belinda Jacobs, designer and product developer, for an interactive masterclass exploring how fashion brands can make more informed decisions before investing in inventory.
Together, Glynis and Belinda will show you how to connect customer search behaviour and demand insights with product development, production realities, profitability, and online visibility—so you're not relying on gut instinct alone when planning your next collection.
You'll walk away with a more strategic approach to answering one of the biggest questions every product-based brand faces:
What should we build, and how do we know customers will want it?
Belinda Jacobs is a product developer and technical designer at Tech Packs Co, where she helps fashion brands bring their product ideas to life.
With 15 years of experience in fashion and manufacturing, she’s developed thousands of products for hundreds of brands—some of which have been seen in the Apple Store, Vogue, and on Shark Tank.
She specializes in purposeful, profitable product development that makes a positive impact.
Glynis Tao is the founder of Chase Your Dreams Consulting, where she helps fashion and lifestyle e-commerce brands turn online visibility into sustainable business growth.
With more than 20 years of fashion industry experience—including roles with Reebok and Club Monaco and running her own clothing brand for over a decade—Glynis brings a business-first perspective to SEO, customer demand, and e-commerce growth.
Her approach connects what customers are searching for with what brands sell, helping businesses make smarter decisions about products, content, and visibility.
Is Designing for Demand for You?
This masterclass is designed for fashion, apparel, and lifestyle founders, product managers, designers, and e-commerce leaders who:
✓ Are planning or launching new collections
✓ Want to scale more profitably
✓ Manufacture domestically or overseas
✓ Struggle with production quantities or inventory planning
✓ Want more confidence in what customers will actually buy
✓ Are ready to make decisions based on more than intuition
Make Your Next Production Decision With More Confidence
Join us live on September 24 and learn how to connect product development, customer demand, and visibility before you invest in inventory.
© 2026 Chase your Dreams Consulting Inc. All rights reserved.